Huawei's New M7Pro Launch, Cost, and Future Plans

TapTechNews August 26th news, at today's afternoon's Hongmeng Zhixing new product launch event, the new M7Pro of Wenjie was officially launched, and the price will be announced later. The car has previously opened for pre-sale, with a pre-sale price starting from 249,800 yuan ($35,700).

In the speech at the launch event, Yu Chengdong, the Executive Director of Huawei, Chairman of the Terminal BG, and Chairman of the Intelligent Automobile Solution BU, once again talked about the cost issue of the vehicle, saying that the lowest-configured new M7Pro of Wenjie with a pre-sale price of 249,800 yuan ($35,700) loses more than 20,000 yuan ($2,850) to nearly 30,000 yuan ($4,275) for each sale.

TapTechNews noticed that this is not the first time that Yu Chengdong has expressed that the cost of Hongmeng Zhixing models is high. In April this year, he posted: We have made a lot of R & D investment in intelligent driving technology, and the Huawei advanced intelligent driving with a price of less than $300,000 is actually sold at a loss.

In the 2024 China Automobile Blue Book Forum in June this year, Yu Chengdong revealed that the models of Hongmeng Zhixing below 300,000 yuan ($42,750) basically suffer losses, but fortunately, the proportion of high-end products is more than 80%, and the sales volume of Hongmeng Zhixing from January 1st to June 9th this year is 159,100 vehicles, and the average sales price is close to 400,000 yuan ($57,000), and people are more willing to choose the high-configured version, so Huawei and its cooperative car companies can still make a profit.

When talking about low-cost cars, Yu Chengdong said that it will not consider launching cars below 200,000 yuan ($28,500) for the time being, because it does not have the ability to achieve the cost below 200,000 yuan ($28,500) for the time being.

The new M7Pro of Wenjie is equipped with the basic version of Huawei ADS, and supports NCA intelligent driving pilot assistance (covering national expressways and urban expressways) and AEB active safety and intelligent parking assistance. The car has a length, width and height of 5020x1945x1760 millimeters and a wheelbase of 2820 millimeters, and it is a plug-in extended-range hybrid vehicle.