TapTechNews reported on May 14 that as European governments tighten privacy policies, ordinary consumers do not often read the boring and lengthy app terms, EULAs, and privacy policies. Non-profit organization TaxPolicyAssociates updated its privacy policy in February 2024 to prove that privacy terms are not being paid attention to. They offered a free bottle of wine to the first user who discovered the policy change. It took 3 months for users to accidentally notice the changes. The organization's leader Dan Neidle shared the story on X and told BBC, 'I naively protest that every company has to develop a privacy policy, but nobody reads it. European governments require every small coffee shop's website to have a privacy policy, which is crazy. It's a waste of money.' TaxPolicyAssociates has sneaked in privacy policies for the second time, taking four months for the first one to be discovered. Neidle told BBC, 'We did it again to see if people would pay more attention, but they didn't.'