Take-Two's Stance on Xbox Game Pass and Its Impact on the Gaming Industry

TapTechNews August 10th news, according to Tech4Gamers' report on Friday, Strauss Zelnick, the chief executive of Take-Two, the publisher of the GTA and Red Dead Redemption series of games, said that they don't want to be the first to land on Microsoft's Xbox Game Pass subscription service on the first day of the game's release, because this is not a rational move.

Compared to this, Take-Two is more interested in 'full-price release'. Zelnick said that the addition of a big hit like Call of Duty to Game Pass will boost sales, and this impact can only last for a while. Therefore, this factor cannot attract Take-Two to consider XGP as the首发 platform. 'No, this will not affect our decision because our decision is rational.'

At the same time, Take-Two also made a clarification that this does not mean that the company 'does not support' the XGP subscription service. The company is 'happy' for its classic games to enter these services, but does not want new games to join Game Pass because it will be 'detrimental to the business'.

And according to TapTechNews' previous report, Brad Hilderbrand, the former senior PR manager of Microsoft, published a long article on his LinkedIn homepage in May, mentioning that the current Microsoft game department should 'cut expenses'. He believes that Xbox Game Pass may never be sustainable or profitable unless it opens its arms to all the major games in the world, such as Call of Duty or GTA6 scheduled to be released next year.