China's Bluetooth Speaker Market Trends and Forecasts in 2024
TapTechNews August 12th news, according to the report data of Monthly Tracking of China's Bluetooth Speaker Retail Market released by Lotu Technology, the overall sales volume of China's Bluetooth speakers in the first half of 2024 is 12.33 million units. Among them, the online all channels including public retail and content e-commerce is 11.43 million units, accounting for 92.7% of the overall market; the sales volume of the public retail market accounts for 71.1% of the online market.
TapTechNews noticed that the scope involved in this report is traditional Bluetooth speakers, not including smart speakers. In terms of quarters, in the first quarter of 2024, the sales volume of the online monitoring market (public retail market) of China's Bluetooth speakers increased by 6.4% year-on-year; while in the second quarter, due to the overall fundamentals of the 618 consumer electronics promotion in the middle of this year being lower than expected, the quarterly sales volume finally decreased by 5.5% year-on-year, and then affected the sales volume of the overall market in the first half of the year, with a slight decrease of 0.4% year-on-year.
According to the online monitoring data of Lotu Technology, in the first half of 2024, the sales volume of products within 100 yuan decreased by 5% compared to 2023, and the proportion reached 53%. The sales volume of products in the price range of 100-200 yuan increased by 9% year-on-year, and the market share was 23%. Driven by high-priced home-style desktop speaker products of international brands such as Harman Kardon and Marshall, the sales volume of the high-end market of 2000+ yuan increased by 32% year-on-year, becoming the fastest-growing细分 price segment.
Lotu Technology believes that the Chinese Bluetooth speaker market will still be in a stable stage of stock replacement. It is expected that the sales volume of the online and offline all channels of the Chinese Bluetooth speaker market will reach 24.22 million units in 2024, an increase of 2.2% year-on-year.