Amazon PrimeVideo to Provide More Ads Next Year, Says Vice President Kelly Day

TapTechNews October 3rd news, Kelly Day, the international vice president of Amazon PrimeVideo, said in an interview with the Financial Times today that more advertising slots will be provided to advertisers next year. She didn't disclose specific details but confirmed that the number of ads on PrimeVideo will further increase in 2025.

Since January 29, 2024, PrimeVideo has started to insert ads in some movies and TV dramas. The Wall Street Journal said that subscribers will see two to three and a half minutes of ads on average per hour. Amazon Prime users need to spend an additional $2.99 per month (TapTechNews note: currently about 21 Chinese yuan) to remove the ads and restore Dolby Vision and Atmos functions.

Kelly Day told the Financial Times today that the PrimeVideo with ads initially only had very light amount of ads, thus providing subscribers with a gentle way to enter the advertising field and exceeded customers' expectations in terms of advertising experience.

She pointed out that the PrimeVideo with ads will not play ads in the middle of the video, but this situation may change next year. Allegedly, Amazon is preparing to add shopping ads to PrimeVideo in 2025, which may include forms such as carousel ads, pause ads, and brand trivia ads.

At least so far, the operation of adding ads has not caused damage to the PrimeVideo business. According to Kelly Day, the situation of users leaving due to ads is much less than we expected. Amazon said that PrimeVideo has 200 million monthly active users, and the number of subscription users has not significantly decreased since the addition of ads.