CATL Reorganizes Factories for Globalization Strategy

TapTechNews Jun 20th, it was reported by LatePost Auto that CATL's all factories were reorganized into two major regions, domestic and overseas, with An Guoping and Hua Xia, the original regional managers, respectively serving as the manufacturing and operations heads of overseas and domestic regions, reporting directly to the chairman Zeng Yuqun.

This adjustment has placed overseas business at the same level of importance as domestic business. The report said that CATL's management told internally that this is to better integrate the company's resources to support the globalization strategy.

According to the previous report of TapTechNews, Zeng Yuqun sent a letter of mobilization for going overseas in May, stating that the new energy trend is an international consensus, 'Whoever goes overseas is the hero of the company. Go out and go overseas.'

Previously, the more than 40 factories that CATL already has were divided into 6 major regions, each of which was led by a regional manager who reported to Feng Chunyan, the co-president of CATL's supply chain and operations system, and Feng Chunyan reported to Zeng Yuqun.

After this round of adjustment, Zeng Yuqun will manage the manufacturing, operations and procurement business more directly. A person from CATL believes that the adjustment of the reporting relationship in the manufacturing department is to adapt to the rapidly changing supply and demand relationship in the new energy vehicle market: 'The front line has changed more quickly, and the top leader of the company needs to manage production more directly and be closer to the front line.'

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