The Dullness of American Car Colors

TapTechNews June 2nd news, a recent study shows that the colors of American cars are becoming increasingly dull and lackluster. The once colorful roads are now dominated by several 'gray-scale colors' such as black, white, gray, and silver.

According to a survey by iSeeCars, in the American market, in 2004, the four colors of black, white, gray, and silver accounted for only 60.3% of the new car market. However, by 2023, this proportion soared to 80%.

Among the four colors of black, white, gray, and silver, white takes the lead, accounting for 27.6% of the new car market in 2023, showing a significant increase compared to 15.6% in 2004. Black follows closely behind, accounting for 22%, higher than 14% 20 years ago. Gray ranks third, accounting for 21.3%. Silver still exists, but its market share has shrunk significantly, dropping by 52.2% compared to 2004 and only accounting for 9.1%.

Interestingly, the reason for the dull colors of cars on the road is not that the colors provided by car manufacturers have decreased. On the contrary, the average number of selectable colors for new cars in 2023 is 6.7, even slightly higher than 7.1 in 2004. This shows that the color choices provided by car manufacturers have not actually decreased, but consumers prefer the colors of black, white, gray, and silver more. However, the proportion curve of these several colors of cars has tended to flatten out in the past few years.

TapTechNews noticed that the survey also shows that among the non-black, white, gray, and silver colors, blue is the most popular, accounting for 8.9% of the new car market in 2023. However, compared to 2004, its market share has decreased by 18%. Red and green rank behind, accounting for 7.3% and 2% respectively, and their market shares have decreased by 38.1% and 50.6% compared to 2004. Orange is even rarer, only accounting for 0.5%, and has dropped by 14.8% compared to 2004.

The executive analyst of iSeeCars, Karl Brauer, said: 'Colorful cars seem to be becoming an endangered species. Although car manufacturers offer a variety of color choices, the number of non-black, white, gray, and silver cars sold nowadays is pitifully small. In the past 20 years, the market share of colorful car models has decreased by half, and it may be even rarer in the next 20 years.'