TechNews reported on May 15th that NIO officially launched the Le Dao (ONVO) brand tonight. Li Bin, the founder of NIO, stated that Le Dao means happy family, good housekeeping, and the brand is positioned in the household market.
Li Bin stated that the Le Dao brand was planned at the founding of NIO and began implementation in early 2021. NIO currently has 2,415 battery swap stations, with over 44 million battery swaps, and 22,449 charging piles. Li Bin mentioned that NIO's infrastructure has achieved success and can now serve more users.
Regarding the Le Dao brand, Li Bin mentioned that the brand logo of Le Dao is an upward road sign. Le Dao is positioned in the household market, where every family hopes for a better future; the brand color of Le Dao is Morning Orange.
Li Bin also stated that making family life better is the mission of the Le Dao brand. Happy family, good housekeeping is the concept that defines Le Dao products.
Tonight, the first model under the Le Dao brand, the Le Dao L60, will also be officially launched. Stay tuned for more coverage from TechNews.