Great Wall Motors' New WEY LANShan SUV and the Dispute over Traffic and Product Value
TapTechNews August 22nd news, Great Wall Motors released a brand-new WEY LANShan 6-seat flagship SUV yesterday, and the two models are 299,800 yuan and 326,800 yuan respectively. For more details, see TapTechNews' previous report.
After the press conference, some netizens suggested that Wei Jianjun invite Zhou Hongyi to test drive, but Wei Jianjun directly said, 'We don't need him to test drive. Only when the vast majority of users recognize it is recognition. You can't use traffic to represent the value of a product.'
Regarding this incident, Zhou Hongyi, the founder of 360 Group, just released a video to respond. He believes that traffic indeed cannot be the only criterion. If the product is not good, having only traffic is useless; but if the product is good and there is no traffic, the value cannot be reflected.
Zhou Hongyi expressed his appreciation for Wei Jianjun's true temperament, saying that he 'doesn't hide and tells the truth'. He said that if his previous words were inappropriate, he hoped Wei Jianjun could forgive him and hoped to have the opportunity to have in-depth exchanges and discussions with Wei Jianjun on how entrepreneurs use the way of traffic in the future.
Zhou Hongyi said that although he doesn't know Wei Jianjun, he has always been an entrepreneur he admires very much. Wei Jianjun has been successful in the petrol car era and has focused on the positioning of SUVs and off-road vehicles for decades, which is a practitioner of positioning theory.
He said that he 'particularly understands Lao Wei'. The current car circle is 'too intense and has too much pressure'. Wei Jianjun is the most acute and also the earliest entrepreneur who actively responds to making traffic in the old generation of the car circle, and Wei Jianjun is also very internet-savvy. He completely agrees with Wei Jianjun's statement that 'only when the vast majority of users recognize it is recognition', but the prerequisite for the vast majority of users to recognize is to build a good car and also use marketing to let the vast majority of users know. He also hopes to have the opportunity to discuss face to face with Wei Jianjun on how to create an entrepreneur IP and let the entrepreneur be helpful to the industry while making traffic, forming a win-win situation.
In Zhou Hongyi's opinion, the rise of new car-making forces now brings a huge impact, and the marketing methods of traditional car companies need to adapt to the traffic economy in the era of internet celebrities, so entrepreneurs need to keep pace with the times, be brave in innovation, self-transform, self-revolution, and self-subversion. Zhou Hongyi called on entrepreneurs to get involved in person and create personal IP and enterprise IP in person.
He believes that traffic is the responsibility that entrepreneurs cannot shirk. In the internet era, traffic is users, that is, customer acquisition. If there is no traffic, making friends with users and letting users evaluate all become empty words. He believes that the product is '1' and the traffic is the '0' behind. The better the product, the more traffic. If the product is not good, having only traffic is useless, but if the product is good but there is no traffic, the value cannot be reflected.
Related Reading:
'Great Wall WEY's New LANShan 6-seat Flagship SUV Release: 1.5T + DHT + P4 Powertrain, Priced at 299,800 yuan/326,800 yuan'