TapTechNews September 27th news, according to DoNews citing informed sources, Yuan Shuai, the vice president of Kuaishou Magnetic Engine and the person in charge of short-video business, has left his position several months ago, and the destination is unknown.
TapTechNews noticed that Yuan Shuai's last public appearance was on April 12th, attending the Star Gravity short-video merchant private sharing session in spring of Kuaishou Magnetic Engine.
At the private sharing session, Yuan Shuai stated that in addition to the adjustment of the risk control policy for short-video merchants, Kuaishou also launched the Short-Video New Star Plan for their long-term operation, giving a shot in the arm to the merchants present. This plan aims to deeply empower the branding growth and transformation of high-quality short-video merchants.
At the Kuaishou Technology 2024 Investor Day event in September this year, Cheng Yixiao, the founder, chairman and CEO of Kuaishou Technology, said that he is confident in achieving the goal of breaking 400 million in daily active users (DAU) in the second half of the year.
According to TapTechNews' previous report, the Kuaishou 2024 interim report shows that the average daily active users in the first half of 2024 reached 394.6 million, and the average monthly active users reached 694.6 million, and the average online marketing service revenue per daily active user was 86.6 yuan.
The adjusted net profit of Kuaishou in the first half of 2024 was 9.067 billion yuan, an increase of 231.4% year-on-year; the revenue in the first half of the year was 60.383 billion yuan, an increase of 14% year-on-year.