iQIYI Membership Ads Spark Controversy Among Users in China
TapTechNews October 5th news, according to Sina Technology and Gongfu Finance reports today, recently some netizens posted that after suspending iQIYI membership, the full-screen advertisement during playback is 'really unbearable'. In response, the official customer service of iQIYI said: The iQIYI membership privilege only reduces the advertisements in front of some videos, and other forms of advertisements will still be encountered during use, and buttons such as closing and skipping can be clicked. 'The advertisement that appears after suspension is unable to be turned off, and there will be no more after clicking to continue playing. Such problems have been arranged for special personnel to handle and reply.'
And last night, Luo Yonghao criticized the video platform in the form of 'not naming names' through Weibo for 'inserting advertisements when the video is paused and minimized': 'When the video is played in full screen and paused, it may be to go to the bathroom, but more likely, it is to look at the freeze-frame picture. It's okay to insert a picture advertisement when it's freeze-framed, but also to automatically minimize the video window at the same time?! When clicking the minimized video window to restore full screen at this time, the result is to automatically resume playing again?! What kind of product manager designed this?! Does he still have the people in mind?!'
As early as July, many netizens complained that the basic members of iQIYI could not skip the 120-second advertisement at the beginning of the video, and the related topic once topped the No. 1 on the Weibo hot search list. According to TapTechNews' previous report, at that time, iQIYI launched a 'basic member': only supporting watching member content, and unable to skip the advertisement at the beginning of the video, which was evaluated as 'ugly eating' by a large number of netizens.
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'The iQIYI basic member cannot skip the advertisement at the beginning of the video topped the No. 1 on the Weibo hot search list, and the official response is Can purchase different grades of VIP according to needs.'