Xiaohongshu's 11th Anniversary founders admit to 'big company disease' and outline plans to regain agility and focus

TapTechNews August 2nd news, according to Sanyan Technology report, on the occasion of Xiaohongshu's 11th anniversary, the company's founders Mao Wenchao (nickname: Seiya) and Qu Fang (nickname: Mulan) admitted in the 11th anniversary letter that as the company develops rapidly, Xiaohongshu also has the so-called big company disease. (TapTechNews note: Xiaohongshu is homophonic to little red potato, so it is internally called potato name inside).

The letter mentioned that in the two organizational research trips into Xiaohongshu people last year, from the daily feedback of classmates, they saw those Badcases that deviated from the original intention of starting a business and only increased organizational consumption.

For example, some classmates put on a lot of airs and don't go into the field themselves, only pushing front-line classmates to do and solve when encountering difficulties; some Leaders spend their time every day analyzing the upper-level intention word by word and turning a blind eye to important problems that have already affected the user experience.

There are also some responsible people who don't understand the business scenario and drag and hesitate in decision-making, repeatedly asking front-line classmates to submit plans, and not making a decision even after submitting 5 versions.

The founders also said in the letter: These phenomena make me deeply feel the pain of front-line Xiaohongshu classmates. They often can't exert their strength, and just watch the opportunity pass by like this, and also perceive the bloatedness and entropy increase brought about by the complexity of the business and the growth of the organization.

In order to deal with these problems, Mao Wenchao and Qu Fang said in the letter that in the 11th year of Xiaohongshu, it needs to start anew and maintain the state of an agile and focused entrepreneurial team.

They also said that they hope Xiaohongshu people will always be agile, so that self-driven, flat, and flexible small teams can make breakthroughs instead of being consumed in a bloated and complex environment; hope Xiaohongshu people will always be focused and provide space for people who regard work as a work of art; hope Xiaohongshu people will always maintain the working habit of getting close to users and customers and merchants.

Related reading:

News said that the senior management of Xiaohongshu is dissatisfied with the person-efficiency ratio and will start a new round of layoffs, and those with a performance of less than 3.5 will be a hard-hit area

News said that two years of service in Xiaohongshu is a living fossil, and high salary can't hide the high-intensity work and organizational turmoil

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