TapTechNews June 5th news, Daily Economic News reported that JD Live may invest more cash and traffic, etc. to increase the incentives for cooperative institutions and creators.
JD will upgrade the management mechanism for institutions and talents, carry out rating management, and at that time institutions that do not meet the standards may be phased out one after another. During JD's 618 period, the output and efficiency in terms of the live streaming duration, frequency and number of orders opened by institutions will be one of the important criteria for this rating management.
It is reported that "JD hopes to tilt resources and traffic to more professional institutions and creators to drive more high-quality partners to join JD Live." JD Live's response is basically true, and the specific rules may be officially announced after JD's 618.
According to TapTechNews' previous report, on April 16th, Liu Qiangdong's AI digital human "Procurement and Sales Brother Dong" started the "live streaming debut" and appeared in JD Home Appliances and Furnishings and JD Supermarket's procurement and sales live streaming rooms. At the JD 618 launch conference, Xu Ran, CEO of JD Group, announced that this year, many brand presidents and "president AI digital humans" will also participate in 618 in the form of live streaming.