The Walt Disney Company to Raise Disney+ Subscription Prices on October 17th

TapTechNews August 7th news, Bloomberg posted a blog yesterday (August 6th), reporting that The Walt Disney Company plans to increase the subscription price of its streaming service Disney+ on October 17th, with a maximum increase of 25%.

Based on media reports, TapTechNews attaches the following relevant subscription price information:

Previous priceNewest priceIncreaseDisney+ with ads version$7.99$9.9925%Disney+ without ads version$13.99$15.9914%The combined Disney+ and Hulu with ads package$9.99$10.9910%Hulu with ads version$7.99$9.9925%Hulu without ads version$17.99$18.995.6%

The Walt Disney Company said that while this price increase, it will further expand the content. From September 4th, subscribers of Disney+ can watch ABCNewsLive and preschool programs, and later this year, they can also watch documentaries, action movies and pop culture channels.

Like other traditional media giants, Disney is shifting from broadcasting and cable TV to streaming media because the number of broadcasting and cable TV viewers is shrinking and advertising revenue is declining. The company has promised that its streaming media business will achieve profitability by the fourth fiscal quarter.