Take-Two CEO on Bringing IP to Mobile Platform

TapTechNews on June 1st - Strauss Zelnick, the CEO of Take-Two, stated during an interview with TDCowen that he still hopes to bring the company's IP content to the mobile platform.

Take-Two acquired the game developer Zynga for 12.7 billion US dollars in May 2022 and promised to aim at porting IP such as Grand Theft Auto (GTA) to the mobile platform. However, two years after the acquisition, the company has not made any move in the mobile game area.

The translation of Zelnick's response by TapTechNews is as follows:

Perhaps you will ask: Why haven't you done that? What happened?

And the answer is that I said at that time that although moving game IP to the mobile platform is an opportunity to create revenue synergy, it doesn't mean it's the best opportunity. Because even core mature IPs will have 'acclimatization problems' when moved to the mobile game platform, and the biggest games in the mobile game field are of course native games.

He pointed out that the custom games made by Zynga are successful because they are made for mobile phones, while games such as the mobile version of Call of Duty are easier to convert their gameplay to mobile games than other games.

Zelnick continued to say:

If you want to ask, have we made relevant attempts? My answer is no.

So is IP mobile game development in the company's future planning? My answer is yes.

But this doesn't mean it will be successful after the launch of the mobile game. It may also lead to failure, and worse, the failure will make us lose money, but we must try in the future and we will try.