BYD and Huawei's Different Views on 'Price War' and Technology
TapTechNews June 6 news, Li Yunfei, general manager of the brand and public relations department of BYD Group, today released a live clip of the 'BOSS Direct Test of the 100-kilometer fuel consumption under power loss of the Fifth Generation DM Technology'. During the live broadcast, he talked about the previous remarks of Huawei's Yu Chengdong on the 'price war'.
Li Yunfei said that he has noticed Yu Chengdong's recent remarks that 'BYD is rolling on price and Huawei is rolling on value', and he thinks that as long as there is good technology and through good products and good prices, consumers are the biggest beneficiaries. 'In the face of products with good technology, good products, and good prices, consumers benefit and are the happiest, and I think this is what is called good value.'
Li Yunfei said that in his 'impression', Huawei (here refers to the likes of AITO and Zhijie) has also reduced prices twice in the past one or two years, and the reduction幅度(amount) is quite large, each time it is in the magnitude of 30,000 to 50,000, and this is also 'rolling on price'. In his opinion, at this stage, BYD is more in the 'rolling on technology', 'rolling on scale', and 'rolling on product'.
Because you have so many technologies and products, such as Yunzhan, Yi Sifang, etc., which are all 'exclusive black technologies', and other brands don't have them. We also welcome other brands to drive their cars to our booth, float on the water, go up a big slope and a small slope, or even remove the brakes and steering, it's all about competing on the same stage!
TapTechNews Appendix on the background of the event: At the 2024 Future Auto Pioneer Conference held on June 1, Yu Chengdong once talked about his views on the industry price war. He said that in the current intelligent electric connected vehicles, the No. 1 'roller' in the world should be BYD, and they have extremely low cost. 'We are not good at rolling on extremely low prices, we are still good at rolling on value, rolling on intelligence, luxury, comfort, rolling on safety, high quality, and an excellent and comfortable user experience.'