Jingxi Undergoes Comprehensive Upgrade and Renaming

TapTechNews May 29th news, Jingxi announced that the Jingxi brand has undergone a comprehensive upgrade, launched a fully managed model, and was renamed Jingxi Self-operated.

According to TapTechNews test, searching for Jingxi Self-operated in the JD App can jump to the Jingxi Self-operated store page. The prices of most of the goods on the page are less than 10 US dollars, claiming strict selection of procurement and marketing, direct supply from factories, 1 piece with free shipping, and official services, similar to Taobao's Taobao Factory.

In October 2019, JD announced that it would rename JD Pingo to Jingxi, and at the same time launched an independent Jingxi App and mini-program. In June 2022, the Jingxi business group under the JD Retail Group was dismantled, and the original business lines were integrated into other business groups with similar businesses. Jingxi App, Jingxi Tong (formerly JD New Channel), and Jingxi Pinpin were merged into JD Retail.