Chery Group Executives Personally Deliver First Batch of Xingjier ET Electric SUVs

TapTechNews May 11th news, competition among domestic car companies is becoming increasingly fierce. In addition to competing on products, the CEOs of car companies are also personally competing on services.

On May 10th, the Secretary of the Party Committee and Chairman of Chery Group, Yin Tongyue, the Executive Vice President and Chief Technology Officer of Chery Automobile, Gao Xinhua, and the Assistant General Manager of Chery Automobile and General Manager of the Xingtu Marketing Center, Huang Zhaogen, and other senior executives personally handed over the new cars to users at the site of the first batch of Xingjier ET deliveries in Guangzhou. Simultaneously, stores in 36 other cities across the country including Shanghai, Beijing, Ningbo, and Wuhu have also started deliveries.

The first batch of Xingjier ET rolled off the production line on January 19, 2024. Yin Tongyue said at the offline ceremony, Xingjier ET aims to become a 'subverter' in the high-end Chinese electric SUV market, and it aims to be a product that makes people afraid and headache. It was officially announced today that the Xingjier ET will be listed and the first batch of a thousand units will be delivered.

At the delivery site, Yin Tongyue communicated closely with each user, took photos, and gave users a personally signed model of the Xingjier ET.

Yin Tongyue also said at the delivery site, Respecting users is the basis for the long-term development of a brand. Chery Group insists on putting users at the center, and senior executives must meet with users every year.

According to previous reports by TapTechNews, the Chery Xingtu Xingjier ET was released on the evening of May 9th, positioned as a medium to large super energy-sharing SUV, with a starting price of 18.98 million yuan for the extended-range version and 22.98 million yuan for the pure electric version.

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