Lego's Official Statement on Unauthorized Banner and Cryptocurrency Issue

TapTechNews on October 6th, it was reported by some netizens that a strange promotional banner appeared on the Lego official website on October 5th. The banner claimed that the Lego Coin has now been officially launched, and even promised to provide mysterious rewards to those who purchase, but Lego has not really launched an official cryptocurrency.

According to TheBrickFan, clicking the purchase button will jump to an external cryptocurrency website that sells Lego Tokens in Ethereum.

The Lego official quickly deleted this banner and responded to Engadget, stating that no user accounts were compromised, and the cause of the problem had been identified.

The Lego official also stated that measures are being taken to prevent similar situations from happening again in the future. However, the company refused to disclose detailed information about the reason or the measures it is implementing. TapTechNews attached the following statement: On October 5th, 2024 (US time, the evening of October 4th), an unauthorized banner briefly appeared on LEGO.com. The banner was quickly deleted, and the problem has been resolved. No user accounts were compromised, and users can continue shopping as usual. The cause has been identified, and we are taking measures to prevent this from happening again.