Samsung and Apple's Smartphones Sales and Market Shares in the US

TapTechNews June 27 news, the market research organization CIRP released the latest report. From April 2023 to March 2024, Samsung smartphone sales accounted for 38% while Apple's sales accounted for 33%, lagging behind by 5 percentage points and ranking second.

Motorola ranked third with a 13% share, Google ranked fourth with a 6% share, and the share of other manufacturers was 10%.

The agency further subdivided the models and stated that 64% of Apple's iPhones belonged to the flagship model, while the proportion for Samsung was only 42%, and Apple exceeded Samsung by 52.4% in the proportion of flagship models.

TapTechNews note: The agency's definition of flagship is the latest high-end mobile phone of the current generation, which is the four iPhone 15 series for Apple, and for Samsung, it is the Galaxy S24 series, the Galaxy Z Flip 5 and the Galaxy Z Fold 5 phones.

The report emphasized that the iPhone SE and older models accounted for about one-third of Apple's US iPhone sales. On the contrary, for Samsung, its lower-priced and older models accounted for nearly 60% of its US sales.