BYD Becomes Copa América Partner and Considers Factory in Mexico

TapTechNews May 19th news, @BYD Auto announced today that BYD has become an official partner of the Copa América in the Latin American region. The Copa América, fully known as the 'Copa América de Naciones', is an international men's national football team championship held once every four years and organized by the South American Football Confederation. It will be held in the United States from June 20th to July 14th this year.

And in January this year, BYD officially announced that it became the official travel partner of the 2024 UEFA European Championship. By contrast, during the 2024 UEFA European Championship, BYD's new energy vehicles will serve as the official vehicles to provide green travel services for the event. At the same time, BYD will bring several models to appear in the competition stadiums and official fan plazas, and details can be seen in TapTechNews' previous reports.

In April this year, there were foreign media reports that in recent years, Chinese auto companies have successively established factories in Mexico and Brazil. The report pointed out that these auto companies mainly target the smaller, profitable, and easily accessible Latin American market rather than the United States.

Zou Zhou, the head of BYD Mexico, said in an interview that BYD is considering building a factory in Mexico. He said that overseas production is crucial, and Mexico is an important market with huge potential. BYD expects to select a site and construct a factory before the end of the year, and the production capacity of this factory will reach 150,000 vehicles per year.