"Hong Kong Mei Cheng Mooncakes" Scandal Sanzhiyang Under Investigation for False Publicity

TapTechNews September 17th news, on the eve of the Mid-Autumn Festival, the "Hong Kong Mei Cheng mooncakes" strongly promoted by Xiaoyangge and the anchors under Sanzhiyang have attracted attention due to false publicity. Today, the Market Supervision and Administration Bureau of Hefei High-tech Zone, Anhui reported and opened a case to investigate Sanzhiyang.

According to the Qilu Evening News, Cheng Shoufa, a lawyer at Shandong Zhongcheng Qingtai Jinan Office, believes that: Sanzhiyang may be severely punished with 5 times the business turnover, or even have its business license revoked.

Cheng Shoufa said: "False publicity, and at the same time there is also an unfair competition, which are two behaviors. Sanzhiyang is more of a commercial operation, focusing on the market and its value, rather than on its own value, and what is lost is the value of a long-term trust endorsement."

According to TapTechNews' previous report, in terms of sales volume, the sales of the Meichengli brand on Douyin in the past month was about 50 million to 75 million yuan, and in the past 30 days, the top 3 sales of the talents who brought goods for it were all Sanzhiyang anchor accounts, namely Zuige, Eric Tsang, and Sanzhiyang Network, among which Sanzhiyang brought goods for 1 million to 2.5 million yuan.

In the live broadcast, "Crazy Xiaoyangge" and its anchors used words such as "Hong Kong Mei Cheng", "big brand", "high-end brand", and "Hong Kong Mei Cheng you buy more than 200 yuan offline" when recommending this mooncake in the live broadcast, aiming to tell customers that this is an "imported" high-end mooncake.

But then problems came, some Hong Kong netizens反馈 that they had never heard of Mei Cheng mooncakes (TapTechNews note: Another famous Hong Kong brand is Maxim's mooncakes), and the largest online shopping platform in Hong Kong, HKTVmall, could not find relevant content. Subsequent investigations found that the brand operator is a Guangzhou company (registered and established in Hong Kong in 2019), and many agents all said that "this company has no stores in Hong Kong", and the origin is basically Guangzhou and Foshan.

With the fermentation of public opinion, many details such as the origin and quality of Mei Cheng mooncakes have been successively questioned. Affected by this, the live broadcast room under "Sanzhiyang" stopped selling Mei Cheng mooncakes and closed the comments on the evening of September 14th.