Warner Bros. Considering Licensing IPs to Other Studios Amid Poor Game Sales

TapTechNews August 9th news, due to the unsatisfactory sales situation of the game Suicide Squad: Kill the Justice League, Warner Bros.' game division also performed poorly last year. The company seems to be seeking to license its IP to other game studios.

David Zaslav, CEO of Warner Bros. Discovery, and JB Perrette, president of global streaming and games, have confirmed that they are considering licensing their franchises, including Harry Potter, Batman, Justice League, Looney Tunes, Game of Thrones, etc.

Zaslav mentioned in the earnings conference call: We have 11 studios here with a large number of IPs, and others are also very interested in adapting some of these IPs into games, and we are considering this.

TapTechNews noticed that in the investor conference call, Warner Bros. also disclosed the intention to continue to promote the free-to-play game business. Earlier this year, the company acquired PlayerFirstGames, the developer of the free fighting game MultiVersus.

The latest performance data of Warner Bros. Games shows that the giant's revenue has decreased by 41% year-on-year, attributed to the dismal sales of Suicide Squad: Kill the Justice League. The $200 million loss caused by this game is a heavy blow to the publisher. At the same time, just last year, the sales of the single-player game Hogwarts Legacy set a record and has sold 24 million copies worldwide so far.