Hong Kong Mei Cheng Mooncakes Under Scrutiny Sales, Origin, and Quality Issues
TapTechNews September 18th news, the Hong Kong Mei Cheng mooncakes promoted and sold by Xiaoyangge and the anchors under Sanzhiyang have been exposed that there is no offline sales point in Hong Kong, and the place of origin is not Hong Kong, which has caused great concern.
On the morning of September 18th, the staff of the market supervision and administration bureau in the jurisdiction where one of the production places of Mei Cheng mooncakes is located - Guangzhou City Huadu District Market Supervision and Administration Bureau responded to Jimei News that they had previously started the verification work on Guangzhou City Meicheng Food Co., Ltd., and verified the business qualifications and cooperation authorization issues of the company. Currently, they are communicating the specific verification situation with the Hefei market supervision and administration department and have sent out the corresponding letters of assistance for investigation, and the subsequent specific verification report will be released.
On September 17th, the Market Supervision and Administration Bureau of Hefei High-tech Zone, Anhui Province, notified the立案 investigation of Sanzhiyang.
In terms of sales, in the past month, the sales of the Meichengli brand on Douyin is about 50 to 75 million yuan, and in the past 30 days, the top 3 anchors with the highest sales for it are all Sanzhiyang anchor accounts, namely Zuige, Zeng Zhiwei, and Sanzhiyang Network, among which Sanzhiyang drives 1 to 2.5 million yuan in sales.
In the live broadcast, Crazy Xiaoyangge and his anchors used words such as Hong Kong Mei Cheng, big brand, high-end brand, Hong Kong Mei Cheng you buy more than 200 yuan offline when recommending this mooncake in the live broadcast, aiming to tell customers that this is an imported high-end mooncake.
But then the problem came, some Hong Kong netizens反馈 said that they had never heard of Mei Cheng mooncakes (TapTechNews note: Another famous Hong Kong brand is Maxim's mooncakes), and the largest online shopping platform in Hong Kong, HKTVmall, could not search for relevant content. Subsequent investigations found that the brand operator is a Guangzhou-based company (registered and established in Hong Kong in 2019), and many agents all said that this company has no stores in Hong Kong, and the place of origin is basically Guangzhou and Foshan.
With the fermentation of public opinion, many details such as the place of origin and quality of Mei Cheng mooncakes have been successively questioned. Affected by this, the sales of Mei Cheng mooncakes in the live rooms under Sanzhiyang stopped on the evening of September 14th and closed the comments.