Great Wall Motor's CGO Reveals Wei Jianjun's Criticism of Haval H6 Marketing
TapTechNews May 20th news, Li Ruifeng, the CGO (mostly referring to the Chief Growth Officer) of Great Wall Motor Co., Ltd., disclosed today that today, Mr. Wei (Wei Jianjun, the chairman of Great Wall Motor) once again severely criticized the marketing work of Haval H6 and directly pointed out that the team completely doesn't understand marketing and has no user thinking at all, and has no idea what users are concerned about.
Wei Jianjun straightforwardly said, After doing this for so many years, if it's still the old way, spending money is a waste, and the ending is doing it in vain!
Li Ruifeng talked about the recent phenomenon of Mr. Wei taking the lead and becoming a big IP. Li Ruifeng believes that Mr. Wei actually has a very clear idea, and he is setting an example for the entire enterprise, He has entered the Internet, but the remaining executives and teams are still just watching on the shore? He is forcing the entire enterprise to transform. But to be honest, the team hasn't kept up.
Li Ruifeng said that the Great Wall company has been fully Internetized, and as the marketing leader, he must lead by example and from top to bottom. I also feel that if I can't change, I will become the biggest obstacle to the development of the marketing organization. As the chief user growth officer of Great Wall Motor, the change must start from me.
According to TapTechNews' previous reports, in April, some domestic media said that Great Wall Motor is undergoing a new round of organizational adjustments, and the number of middle platforms has expanded to eight. At the beginning of this year, a new media live streaming operation middle platform was added, and recently a new commodity management middle platform was added. The entire middle platform of Great Wall Motor is led by Li Ruifeng, the Chief Growth Officer of Great Wall Motor, who reports directly to the chairman of Great Wall Motor, Wei Jianjun.
On April 15th, Wei Jianjun conducted a one-hour live streaming NOA test. Wei Jianjun concluded at the end of the live streaming, We Great Wall really have a tradition that we used to just do and not say, and didn't make good use of the Internet and media. A few days later, Wei Jianjun also had a live streaming connection with Lei Jun and said, Great Wall Motor itself is very real and will not cover up problems.
Last August, the global cumulative sales of Haval H6 exceeded 4 million. This car can be traced back to 2011 at the earliest and has gone through three generations so far, and once continuously won the domestic SUV monthly sales champion for dozens of months in a row. This year, this divine car is expected to迎来 a new generation, and there will be upgrades in appearance, configuration and other aspects.
