TapTechNews June 13th news, NetEase Technology's Sharpness reported that a former employee of Xiaohongshu revealed that the average tenure of the people around me is probably only about half a year, people who have worked for more than two years can be called 'living fossils', and many people will leave after entering for 3 or 4 months.
In terms of salary competitiveness, Xiaohongshu is known as the little ByteDance in the recruitment industry. Generally, company stock options can be obtained at the R7 level. Based on the valuation of 20 billion US dollars (TapTechNews note: currently about 145.171 billion RMB) obtained in Xiaohongshu's financing in 2021, considering both the cash received and the paper wealth, the annual salary can easily exceed one million, which is 1-2 times the average market salary, but the turnover rate of Xiaohongshu is still high.
The former employee said that the working hours of Xiaohongshu are very long, starting work at 10 a.m. and leaving work at 10 p.m., with alternating large and small weeks, and the working intensity is no less than that of ByteDance. The atmosphere is hectic, and the overtime culture is serious, and people are often required to work overtime to complete urgent tasks or requirement changes.
Many former employees disclosed to this column that Xiaohongshu has been implementing a review culture from top to bottom, with the purpose of precipitating the methodology and obtaining reusable business thinking after repeatedly deducing the timelines of tasks, At this time, your experience is basically exhausted, and people are not so valuable, and there will be younger and cheaper people to replace you at any time.
At the beginning of 2023, the daily active users of Xiaohongshu exceeded 100 million. Xiaohongshu set the goal of reaching 140 million daily active users in 2023. After a year of efforts, this goal has still not been achieved.
The senior management is not satisfied with the growth rate and commercial monetization of Xiaohongshu, and frequently conducts organizational structure adjustments and senior management rotations. An early employee of Xiaohongshu said, Xiaohongshu on the one hand believes in the experience of large companies very much, but it will soon feel that these experiences are useless because it can't cure its growth anxiety.
Another employee said that within less than a year of joining Xiaohongshu, both the direct supervisor and the dotted-line reporting big boss have changed. Projects in hand can be cancelled just like that, and the leader above can transfer positions just like that. Sometimes when the department leader leaves, the business may disappear directly. They have to transfer to other departments to do things that do not match their abilities or leave directly.