TapTechNews September 17th news, on the eve of the Mid-Autumn Festival, the "Hong Kong Mei Cheng mooncakes" strongly promoted by Xiao Yang Ge and the anchors under the Three Goats brand have attracted attention due to false publicity. Today, the Market Supervision and Administration Bureau of Hefei High-tech Zone, Anhui Province, announced the立案调查 (initiated an investigation) of Three Goats.
In response, a staff member of the consumer hotline of the Douyin Mall said that the platform has intervened and will jointly investigate with the market supervision department, and will not connive just because it is an anchor.
In terms of sales, in the past month, the sales of the Meichengli brand on Douyin were about 50 to 75 million yuan, and in the recent 30 days, the top 3 anchors with the highest sales for promoting the goods were all Three Goats anchors' accounts, namely Zui Ge, Eric Tsang, and Three Goats Network, among which Three Goats promoted goods worth 100 to 250 thousand yuan.
In the live broadcast, "Crazy Xiao Yang Ge" and its anchors used words such as "Hong Kong Mei Cheng", "big brand", "high-end brand", and "Hong Kong Mei Cheng you buy for more than 200 yuan offline" when recommending the mooncakes in the live broadcast, aiming to tell customers that this is an "imported" high-end mooncake.
But then the problem came. Some Hong Kong netizens reported that they had never heard of Mei Cheng mooncakes (TapTechNews note: another famous Hong Kong brand is Maxim's mooncakes), and the largest online shopping platform in Hong Kong, HKTVmall, could not find relevant content either. Subsequent investigations found that the brand operator is a Guangzhou-based company (registered and established in Hong Kong in 2019), and many agents all said that "this company has no stores in Hong Kong", and the production places are basically Guangzhou and Foshan.
With the fermentation of public opinion, many details such as the origin and quality of Mei Cheng mooncakes have been successively questioned. Affected by this, the live broadcast room under "Three Goats" stopped selling Mei Cheng mooncakes and closed the comments on the evening of September 14th.
As of TapTechNews' posting, the mooncake products in the "Meichengli Flagship Store" of the Mei Cheng mooncakes Tmall flagship store have been removed, leaving only 3 kinds of dim sum gift boxes. In addition, both Douyin stores of this brand, "Meichengli Official Flagship Store" and "Meichengli Food Flagship Store", have removed all products.