Taobao's 88 Member Festival Updates Platform Mechanism Reform and Activity Periods

TapTechNews July 16th news, TapTechNews noticed that some netizens broke the news on social platforms, claiming that the platform mechanism of Taobao's 88 Member Festival has been reformed, and there is also a 10% discount for the part that does not reach 300 in the cross-store full reduction.

The full reduction mechanism is changed to:

The store is directly reduced to 87% off (that is, it is directly reduced without having to match the order)

The cross-store full reduction rule is adjusted: every 300 is reduced by 40, and the part that does not reach 300 is 10% off

This netizen said that the 88 Member Festival activity will have two time periods, namely from 8 pm on July 27th to August 5th and from 8 pm on August 7th to August 11th.

According to TapTechNews' previous report, Taobao announced in May this year that the number of Taobao 88VIP users has reached 35 million, with a double-digit growth year-on-year; in the same month, Taobao also launched the 88VIP shopping monthly card, which can receive large special coupons for big promotions.