TapTechNews September 26th news, Taobao Tmall announced today that during Tmall Double 11, it will provide free try-before-you-pay service for all Taobao Tmall merchants participating in the big promotion, and provide exclusive resource exposure to fully assist merchants in transaction conversion.
For merchants who have signed the try-before-you-pay service before the big promotion, as long as they sign up for the Tmall Double 11 big promotion, during the big promotion and pre-sale period, all goods in the store that support try-before-you-pay will be exempt from software service fees.
After successful registration, goods with a value of 500 yuan or less in the digital 3C category and 1000 yuan or less in other categories, as long as they meet the try-before-you-pay standard, the try-before-you-pay service will automatically take effect. For merchants who have not signed the try-before-you-pay service, after the big promotion ends, the service will be automatically closed, and merchants don't need to worry about the charging problem.
It is known that the try-before-you-pay order is completely the same as the ordinary order when receiving and returning goods, with no additional service operation cost; the return standard is the same as that of the ordinary order, without more additional commitments; the merchant does not need to pay for the refund order before confirmation of receipt, and the business data can be clearly checked.
In addition, on September 2nd, the Taobao live streaming platform announced to reduce the live streaming software service fee for sellers for 1 year, from September 1st, 2024 to August 31st, 2025.
This year's Tmall Double 11 will, on the basis of full reduction and immediate reduction activities, additionally invest 30 billion consumption coupons and red envelopes; at the same time, invest tens of billions to purchase traffic, and cooperate with more than 200 Internet platforms to expand customer flow for merchants.
It is known that on the eve of the start of Tmall Double 11, Taobao Tmall will also officially support a variety of payment methods such as Alipay and WeChat. In addition, this year's Tmall Double 11 will also invest tens of billions to comprehensively reduce the operating cost for merchants:
For the problem of high capital cost for merchants, Tmall Double 11 provides 0 handling fee rapid collection service to merchants;
For hundred-billion subsidy merchants, the platform will 100% return the Tmall commission of the goods participating in the hundred-billion subsidy;
For Taobao merchants, Tmall Double 11 will fully realize big promotion commission exemption, store live streaming commission exemption, etc.
According to the TapTechNews report on September 13th, Pinduoduo has also upgraded the merchant service fee refund and exemption rights, the technical service fee of the try-before-you-pay order is all reduced from 1% to 0.6%, and it has currently covered all merchants.