Meituan Takeaway Introduces 'Money-Saving Version' and Its Developments

TapTechNews July 17th news, 36Kr reported that Meituan Takeaway has internally established "cost-effective" as an important direction, and launched a "money-saving version" within the Meituan Takeaway App at the product level, which also has another name called "Version B".

This project is led by the product head of the takeaway business department, Cui Yuqing, and reports to the head of the takeaway business department, Xue Bing. Currently, the "money-saving version" has started gray-scale testing in many cities across the country.

After users open the Meituan Takeaway App or the takeaway section of the Meituan App, they can see a "money-saving version" option. After clicking on the "money-saving version", its page is similar to a parallel version of the "new Meituan Takeaway", and each set meal is presented in the form of a commodity flow, highlighting the price of a single set meal and its price advantage over regular takeaway.

This is Meituan's launch of a low-cost product after "Pinhao Fan". According to TapTechNews' previous report, in July 2020, Meituan internally tested the Pinhao Fan function and then added it as an official function. The report said that the daily order volume of Pinhao Fan in 2024 Q1 has nearly reached 10% of the total takeaway order volume, and it is expected that the proportion will continue to increase in the future.

HuaTai Securities research report shows that from 2020 to 2023, the AOV (average order value) of Meituan Takeaway fluctuated between 47.4 yuan and 52 yuan, and showed a downward trend throughout 2023.