TapTechNews September 24th news, on September 20th, the State Administration for Market Regulation held a centralized signing activity of the Self-discipline Convention for E-commerce Platform Operators to Improve the Level of Intellectual Property Protection (hereinafter referred to as the Self-discipline Convention). A total of 81 e-commerce platforms across the country participated in the signing, and representatives of 23 e-commerce platforms such as JD.com, Taotian, Tencent, Douyin, Pinduoduo, Xiaohongshu, Hema, and Dewu signed centralized at the State Administration for Market Regulation.
The Self-discipline Convention was initiated and promoted by the State Administration for Market Regulation and is a commitment document voluntarily signed and self-disciplined by each e-commerce platform.
This document clearly defines specific requirements for e-commerce platforms to fulfill their obligations for intellectual property protection, enhancing the operability of the relevant provisions of the Trademark Law of the People's Republic of China and the E-commerce Law of the People's Republic of China.
The State Administration for Market Regulation stated that the majority of e-commerce platforms should further improve the platform's system rules, refine the work process, and take more practical and effective measures to protect intellectual property in accordance with the committed matters. Market regulatory departments at all levels should strengthen guidance and supervision to ensure the effective implementation of the convention's content.
At the signing ceremony, the representative of the platform enterprise read out the Self-discipline Convention and made a statement. Responsible comrades from relevant departments of the State Administration for Market Regulation and the Intellectual Property Protection Department of the National Intellectual Property Administration participated in the signing activity.
TapTechNews noted that the Self-discipline Convention launched this time has a total of ten contents, focusing on a series of rights protection rules for rights holders, mainly refining the platform complaint rules for intellectual property rights holders, requiring the platform to establish a convenient and unobstructed rights protection answering channel, timely review complaint evidence, and uniformly announce on the rights protection page.