General Motors' Strategy in the US Auto Market

TapTechNews May 30th news, the intense competition in the domestic car industry has put significant pressure on overseas automakers. General Motors hopes to further establish a firm footing in the economy car market through NACS interface and lithium iron phosphate (LFP) battery.

When interviewed by AutomotiveNews, Marissa West, the head of General Motors' North American region, stated:

The trend of adopting electric vehicles in the luxury car market is accelerating rapidly, which is not only beneficial to our Lyriq but also to many products of Cadillac.

But it is certain that this is a large-scale business. The value of the Ultium architecture lies in the flexibility and universality it brings. With this scale, we will have the opportunity to offer customers truly affordable electric vehicles, and Equinox is crucial in this regard.

By 2025, the Bolt will become the most affordable car in the [US] market.

West said: We will rely on Ultium technology to bring customers better products than ever before and truly provide customers with cost-effective solutions. The new Bolt has excellent styling, extremely long range and extremely short charging time.

TapTechNews learned from the report that General Motors said it will launch a new Bolt model next year, equipped with an LFP battery pack and an NACS charging port, and car owners can use Tesla's supercharging station network for charging.