The Rapid Growth of Short-Form Drama Apps in Overseas Markets

TapTechNews July 12th news, the <2024 Short-Form Drama Overseas Marketing White Paper> released by TikTok for Business shows: The short-form drama trend has swept the world! In the past two years, the download volume of short-form drama apps in the overseas market has been continuously rising, and the market scale is expected to exceed the 10-billion-dollar level. The future monthly average number of overseas short-form drama users is expected to reach 200-300 million.

According to the introduction, since 2023, the time spent by global users watching short-form dramas has continued to increase, and the discussion degree of related topics has also continued to heat up. Currently, the US region is already the largest short-form drama overseas market at present, ranking first in the user duration of short-form drama apps and app store revenue; the download volume of short-form drama apps in the Asia-Pacific region ranks first, and the user duration is second only to the US region; the app store revenue of short-form drama apps in the European region ranks third.

The report also mentioned that in the past year, more and more short-form drama apps have emerged overseas, showing a growth trend of more than ten times in the download volume, and the leading echelon has gradually formed. In addition to dedicated short-form drama apps, platforms such as TikTok have also gradually become an important channel for users to watch short-form dramas. 93% of short-form drama users regard social media platforms as the main way to watch short-form dramas daily.

TapTechNews found that according to the statistical data of SensorTower as of the end of February 2024, there have been as many as more than 40 short-form drama applications testing the overseas market, with a cumulative download volume of nearly 55 million times and in-app purchase revenue reaching 170 million US dollars (currently about 1.236 billion yuan).

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