Emma Electric Bicycles Facing Multiple Quality Issues and Declining Performance
TapTechNews May 21st news, the Consumer Reports found that from January to March 2024, the products of Emma Electric Bicycles have been on the list of unqualified electric bicycles spot-checked by local market supervision departments for a total of seven times.
In January this year, the Laishan District Market Supervision Administration of Yantai City, Shandong Province released the Publicity of the Commodity Sampling Results in the Laishan Circulation Field in 2023, and the result showed that one Emma electric bicycle failed the spot check, and its item was size limit, indicating that the relevant product had problems of being too long or too wide, mainly due to unreasonable product design or later modification.
In February this year, the Hainan Provincial Market Supervision Administration released the Notice on the Results of the Quality Supervision and Random Inspection of 4 Kinds of Products such as Bicycles in Shenzhen in 2023 by the Shenzhen Municipal Market Supervision Administration, and it was found that one Emma electric bicycle failed the spot check, and the item was short-circuit protection, indicating that there was a short-circuit hazard in the vehicle's electrical device, which could easily affect the vehicle's cruising range and battery life, and even cause spontaneous combustion and fire.
On February 5th, the Wenzhou Municipal Market Supervision Administration released the Report on the Results of the Quality Supervision and Random Inspection of Vehicle-related Products in the Circulation Field in 2023 by the Wenzhou Municipal Market Supervision Administration, and the result showed that there were 3 unqualified Emma electric bicycles, and the items were vehicle weight and size limit, indicating that there was a problem of increased braking distance due to excessive vehicle weight.
In addition, the result of the Report on the Results of the Quality Supervision and Random Inspection of Vehicle-related Products in the Circulation Field in 2023 by the Wenzhou Municipal Market Supervision Administration released by the Shenzhen Municipal Market Supervision Administration on March 25th showed that 2 Emma electric bicycles failed the spot check, and the item was also vehicle weight.
In addition, the Announcement on Deleting the Product Catalog of Electric Bicycles in Beijing (Batch 34) announced by the Beijing Municipal Market Supervision Administration on July 19th last year showed that 2 electric bicycles of Emma had major illegal and non-compliant behaviors due to the lithium battery. According to the Regulations on the Management of Non-motor Vehicles in Beijing and the Regulations on the Compilation and Management of the Product Catalog of Electric Bicycles in Beijing, the above models were prohibited from being sold in Beijing.
In the first quarter of 2024, the revenue of Emma Technology was 4.954 billion yuan, a decrease of 8.97% year-on-year, and the cash flow was 680 million yuan, a decline of more than 51% year-on-year. In terms of sales, the sales of Emma electric two-wheelers in 2023 decreased from 10.5065 million units in the previous year to 10.2896 million units, with a reduction of more than 210,000 units.
As of the TapTechNews release, Emma Electric Bicycles have received a total of 1184 complaints, and 752 complaints have been completed. The complaint contents mostly involve problems such as tire burst, power failure, paint peeling off the shell, the cruising range not matching the publicity, inability to license, and unsatisfactory after-sales service.
