China Broadcasting Network's 2024 Semi-annual Work Meeting and Updates in the Radio and Television Industry
TapTechNews August 6th news, according to the People's Posts and Telecommunications News, on August 1st, China Broadcasting Network held the 2024 semi-annual work meeting, proposing to accelerate the integration of the national cable TV network and the construction of a new type of broadcasting and television network, enhancing basic capabilities, optimizing the development model, and improving the service level.
The meeting requirements:
It is necessary to intensively cultivate and accelerate the all-round business integrated development, push the 'Relive the Classics' channel into elderly care institutions and digital TV into key places, carry out service quality improvement actions, and comprehensively improve the renewal rate of existing cable TV users and the penetration rate of the new market;
According to the working policy of 'expanding scale, promoting integration, optimizing products, strengthening channels, intelligent operation, and refined management, and emphasizing guarantee', increase the marketing efforts of 5G users to achieve stable development of 5G services;
It is necessary to adhere to the overall provincial coordination and regional coordination, and accelerate the construction of an organizational structure that supports the entire industry's government and enterprise market, solutions, and project delivery end-to-end, improve the all-round operation capabilities of the pre-sale, in-sale, and after-sale of government and enterprise business, enhance the ecological aggregation ability, and create an important growth pole.
On August 1st, the National Radio and Television Administration also announced the main data situation of the radio and television service industry in the first half of 2024. After preliminary statistics, the total revenue of the national radio and television service industry in the first half of the year was 668.357 billion yuan, an increase of 7.00% year-on-year.
TapTechNews noticed that the Radio and Television Administration issued a document on July 25th, stating that the effect of 'dual governance' (the governance of TV 'set-top box' fees and complex operations) is remarkable: the activity rate of TV big screen users has increased significantly, and the viewing of programs and channels has increased simultaneously.
On February 1st this year, the 'Relive the Classics' channel, guided by the National Radio and Television Administration and hosted by the China Broadcasting Network Group, officially premiered. According to the China Audio-Visual Big Data (CVB), as of July 31st, since the channel premiered half a year ago, the viewing user scale on the cable TV side has exceeded 52.95 million households, and the cumulative viewing duration has reached 900 million hours, and it has become a first-class TV channel with a huge viewing volume.
Related readings:
'National Radio and Television Administration: In the first half of the year, the qualified rates of various indicators of TV 'set-top box' fees all exceeded 96%, and 'watching TV with one remote control' will be fully achieved in the second half of the year'
'Radio and Televisio n Administration: The total revenue of the national radio and television service industry in the first half of 2024 is 6683.57 billion yuan, with a year-on-year increase of 7%'