2024 National Movie Public Welfare Consumption Season Launched in China with Multiple Supports and Promotions
TapTechNews August 5th news, according to the Movie Channel report, in order to better stimulate the enthusiasm of the general audience for movie consumption and promote the prosperity of the movie market, the National Film Administration held the launching ceremony of the 2024 National Movie Public Welfare Consumption Season in Chengdu, Sichuan Province on the evening of August 2nd.
The consumption season will run through August to October, covering the main movie schedules such as the summer vacation, Mid-Autumn Festival, and National Day, benefiting movie audiences across the country. Industrial and Commercial Bank of China, China UnionPay, and Maoyan Entertainment, as the supporting units of the consumption season, will jointly invest more than 300 million US dollars in movie-viewing subsidy.
These 3 supporting units will carry out promotional activities that integrate online and offline and penetrate multiple scenarios, giving the audience points redemption, ticket purchase reduction, multiple coupons overlay, enjoying shopping mall discounts for movie viewing, and 'Benefits for Students in Summer Vacation'.
The audience can log in to the ICBC App, China UnionPay Cloud QuickPass App, Maoyan App and related cooperation platforms to obtain various related benefits.
TapTechNews attached the activity guide as follows:
1. Industrial and Commercial Bank of China
ICBC launched half-price movie viewing, random reduction, Friday movie-viewing carnival gift and movie scratch-off 4 kinds of preferential activities, with a maximum of 38 US dollars coupon, and the activity time is from August 1st to October 31st, 2024.
Taking Friday movie-viewing carnival gift as an example, the steps to claim are as follows:
1. Open the ICBC App, click on the bottom 【Life】, enter the page and select 【All】
2. In the 【Food and Entertainment】column, click on 【Changying Movie】, and enter the 【Activity Ticket Purchase Entrance】
2. China UnionPay
China UnionPay launched online preferential activities and offline activities. Online jointly with Maoyan and Hengfeng Bank to launch preferential activities:
Offline launched regional movie-viewing preferential activities in Sichuan, Zhejiang, Hunan and other places:
In Shanghai, Zhejiang, Hunan, Chongqing, UnionPay users can get coupons through the activity page and enjoy a minimum of 20 US dollars discount. The activity time is from July 20th to August 31st, 2024:
3. Maoyan Entertainment
Maoyan Entertainment launched 'Buy 1 Get 1' movie-viewing red envelope lottery, summer vacation student preferential red envelope, 19.9 US dollars starting preferential movie-viewing activity. Enter the Maoyan App, or Maoyan WeChat mini-program, etc., and select 【Public Welfare Consumption Season】to participate:
