Youku Launches 'Silver-Haired Theater' for Elderly Viewers

TapTechNews May 27th news, Youku officially announced the launch of the "Silver-Haired Theater" today. This mode is an upgraded version of the "Senior Mode" and has large fonts and large subtitles; it adopts a classic content film library.

TapTechNews sorts out the highlights of the Silver-Haired Theater as follows:

Compared to the ordinary mode and the previous senior mode, the Silver-Haired Theater of Youku adjusts the details of the picture and can display larger fonts and larger subtitles for the convenience of the elderly to watch videos.

In terms of content, the Silver-Haired Theater of Youku video selects classic film and television content. It is understood that the "big character mode" of Youku's Silver-Haired Theater has covered more than 200 film and television works. In the future, the theater will continue to expand at a rate of 100 episodes per month. The eye protection and sound effect modes suitable for the silver-haired group to watch are also being developed.

The official film library includes:

Classic Reminiscence

"The Ming Dynasty 1566"

"The Legend of the White Snake"

"The Grand Mansion Gate"

"In the Name of the People"

Revolutionary War of Resistance

"Latent"

"Blood Battle on the Songmaoling"

"All Quiet in Peking"

"On the Taihang Mountains"

Ancient Costume Legend

"The Yongzheng Dynasty"

"The Legend of Chu and Han"

"Young Bao Zheng Series"

"The Great Han Emperor"

Relaxed Comedy

"Miracle Doctor Xi Lai Le"

"Ma Dashuai Series"

"Country Love Series"

"Kangxi's Private Visit"

Hong Kong Classic

"The Demi-Gods and Semi-Devils"

"The Legend of the Condor Heroes (1983 version)"

"Shanghai Bund"

"At the Threshold of an Era"

The way to enter the Silver-Haired Theater is as follows:

Youku App

Users can directly search for "Silver-Haired Theater" in the Youku App to enter.

Coolmeow TV

Users can click on the "Senior Mode" in the lower right corner of the "Home" page to turn on the Silver-Haired Theater with one click.

The Silver-Haired Theater is different from theater brands such as the Day and Night Theater and the Favorite Theater. Elderly users only need to set it once, and every time they open it later, it will be in the Silver-Haired Theater mode by default.

Interestingly, Youku launched a membership gift-giving activity for the Silver-Haired Theater. When opening a membership, 30 eggs or a pair of reading glasses will be given as a gift.